News and Stories

 

 

GENIE® GTH™ TELEHANDLERS STRIKE BACK

 

 

Umbertide, ITALY – 20 April 2015 For the past two years, Genie has mobilized its resources to design and produce a new range of Genie® GTH™ telehandlers. The key focus? To offer rental customers and end-users in the construction, waste handling, recycling, industrial and logistics sectors - which represent the core of the company’s telehandler activity - a new range of extremely reliable and tough products dedicated to their challenging jobsite environment. The result? A choice of models wide enough to provide a solution to all their application needs, but above all focused on combining the quality, productivity and return on investment that customers expect from Genie equipment.

Taking the right direction: the key to success for Genie and its customers

Before being operated by Genie, the factory in Umbertide, Italy, offered over 40 different telehandlers models designed for multiple applications in a wide range of different sectors. In those days, “made to measure” took precedence over a rationalized approach to product design and production. Looking ahead, it proved necessary to take the right measures to focus on intelligent design, manufacturing quality and customer satisfaction - all of which are values that have built the reputation of Genie for almost 50 years.

 

Looking to an exciting future

Over the past two years, Genie has concentrated its efforts on completely redefining its telehandler portfolio. This has involved everyone from engineers to technicians and sales team. On the product testing circuit at the Umbertide plant, the new machines have undergone severe testing in extreme conditions, day after day for hundreds of hours - the equivalent of 10 years’ operation in the jobsite environment. If any issues were found, it was back to the drawing board to find the solution. Today, the result is a new range of six completely redesigned models featuring new engines, enhanced capabilities, increased serviceability, more interchangeable components and accessories, and a new generation Genie livery.

 

Total confidence demonstrated by new actions coming soon

The entire Genie team is one hundred per cent confident in its new telehandler range. To demonstrate this, a series of actions related to its commercialization, from warranty to financing solutions and after sales service solutions will be revealed to customers soon.

 

Intermat 2015 product premier: the new Genie® GTH™-4018

One of our new models, the Genie® GTH™-4018, will mark the launch of the new GTH™ telehandler series at Intermat 2015 in Villepinte, France this April. An opportunity for customers to discover at close quarters the strengths of the new range and the benefits that qualify all six models as the reference on today’s telehandler market.

 

 

About the Umbertide plant

Located close to Perugia, the Umbertide facility is the Italian home of the Genie® telehandler range. It is also the facility that designs and produces selected models of the Genie® Z™-boom lift series specially aimed to support customers in the EMEAR region (Europe, Middle East, Africa and Russia). First established in 1973, the site was acquired by Terex in 1998. As from 2003, the telehandlers produced in Italy became part of the Genie brand, followed by the introduction of the manufacture of other selected products of the company’s Aerial Work Platforms (AWP) division. More recently, as part of the company’s continuous focus on improvement, considerable investments have been made to benefit the plant’s product development and production processes, including the creation of the first Genie Test, Demo and Training Centre in Europe.

 

Focusing on building products aimed to support the needs of the company’s EMEAR customers, the Umbertide plant currently produces Genie® GTH™ Compact, High-reach and Rotating telehandlers, and Genie® Z™-45/25, Genie® Z™-51/30 and Genie® all-electric Z™-33/18 articulating booms lifts. The Test, Demo and Training area of 3500 m² (37,670 ft²) incorporates a specially equipped 2,000 m (1.25 mile) product testing circuit.

<< News and Stories